Lubbock, Win Free Electricity

You can be one of four lucky households winning free electricity for a year! Simply enter below and then share your unique code with friends and family for even more chances to win.*

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Electricity Choice is Coming to Lubbock

Saving money on household expenses is more important than ever. And that’s just one of the reasons we’re excited to have the opportunity to offer Lubbock electricity plans that fit your life and help you save all year long.

As the #1 choice for electricity in Texas, more homes and businesses trust TXU Energy for straightforward, affordable electricity plans than any other provider. We’ve been proud to power millions of Texans since 2001.

You can expect 24/7 service that’s convenient for you, competitive rates that help you save and usage tools for even more savings. Plus, we back it all up with our Total Satisfaction Guarantee and 5-star service rating, the highest rating from the independent Public Utility Commission of Texas (PUCT).

In January 2024, you’ll be able to sign up for a Lubbock electricity plan online or call us to start service at your home, apartment or business. 

Win FREE Electricity for a Year

We’re excited to bring the same plans and service that have made us the #1 choice in Texas to your neighborhood! And to start the year right, we’re offering 4 households the chance to win FREE electricity for a year!

Enter here for a chance to win.

You’ll also be the first to know about special early bird offers and unlock a $50 welcome bonus.

We’ll make finding the right Lubbock electricity plan easy for you, just like Lori.


6k+ 4.7-star rating on Google

Highest rating from the Public Utility Commission of Texas

4.9-star rating on Trustpilot

What to Know About Your Choice

Here’s a little bit about choosing a provider, and how you can start saving time, money and energy. And while some people may want to take a wait-and-see approach, keep in mind that if you don’t choose an electricity plan and provider during open enrollment, you’ll be automatically assigned one.

  • Your local utility will stay the same.

Lubbock Power & Light (LP&L) will still deliver your power, maintain your poles and wires and restore power if there’s an outage. But a company like TXU Energy will provide your electricity plan and customer support, deliver your ongoing bills and usage updates, and in our case, a superior customer experience with benefits like a best-in-class mobile app.

  • Switching is simple.

We can help you pick a plan and will handle switching your service. From flexible, month-to-month plans to ones that offer long-term savings, a few clicks online or one call with our agents is all it takes to find the right fit. And with our Total Satisfaction Guarantee, you’ll have the peace of mind that if it’s not, we’ll help you find a better plan or you can switch for free.1

  • Billing is seamless.

You can set up an online account and pay your bill automatically every month, pay via our app, over the phone, in person or by mail.

  • Your savings will add up.

We’ll help you find simple ways to use less and save more with personalized usage information in our app, energy efficiency tips for every season, real-time saving alerts and more.

Adrienne J. Google review image

Adrienne J.

"I enjoy the user-friendly settings that allow me to manage my online account, tips on how to save electricity and monitor my usage"

Why Texans Trust Us

We’re grateful to our current customers who have made us the #1 choice in Texas since choice first arrived in Texas over two decades ago. Here are a few reasons why.

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Plans that fit your life.

Our plans are designed to provide relief when you need it most. Whether online or with an agent, we’ll help you pick a plan that fits your lifestyle and offers you savings based on how and when you use electricity. And you’ll never have to worry about hidden fees or fluctuating pricing.

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Price protection you can count on.

All our fixed-rate plans come with our Price Protect Promise. That means your rate stays the same, no matter what. You’re shielded from rising power prices and unpredictable Texas weather so you can rest assured all year long.2

blue ribbon
You’ll get our Total Satisfaction Guarantee.

Our Total Satisfaction Guarantee makes it easy to switch with confidence. All our price-protected plans come with the peace of mind that you can switch within the first 60 days with no early cancellation fee, so you can have the best of both worlds – price protection and flexibility.3

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We’re always here for you.

Anytime you need us, a friendly team member will take your call and provide 5-star service as rated by Texas’ Public Utility Commission. We’re also always willing to work with our customers who need a little payment flexibility or payment assistance, including the largest assistance program in the country, TXU Energy Aid.

finger touching phone
Energy on the go.

With our best-in-class mobile app, you can see how much electricity you’re using, how the weather affects your usage, how your bill is shaping up, and view and pay your bill anytime. You’ll also get tips and tools to save energy year-round.

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Renewable energy for today – and the future.

Texas is one of the top producers of wind and solar. That means you have more options to go green and power your home with an affordable, clean energy plan.

two blue and white houses
Supporting Texas communities.

We’re deeply invested in the areas we serve and are committed to giving back through volunteering, school and business partnerships, heat safety programs, beautifying neighborhoods and more. For 40 years, our bill payment assistance program, TXU Energy Aid, has been supporting 20,000 families each year by helping them keep their homes powered and safe.

How we take care of our customers as the #1 provider in Texas:

$492 million

in cash-back loyalty rewards over 14 years

$120 million

in bill-payment assistance over 40 years


Customer support

Chris B. Google review image

Chris B.

"TXU has been great for us. Their customer service team goes above and beyond to take care of their customers. Their plans are flexible and fit your needs. I won't go to another company"

* NO PURCHASE NECESSARY. Sweepstakes end at 11:59 p.m. CT Jan. 4, 2024. Full rules.

1 Visa® prepaid reward card will be issued within 2-3 weeks after you’ve met the redemption requirements and TXU Energy has received payment in full of your first month’s bill. Bonus applies to qualifying plans only.

The Reward Card is issued by The Bancorp Bank pursuant to license by Visa® International Incorporated and can be used everywhere Visa® is accepted. Visa® is a registered trademark.

2 Price Protect PromiseSM applies to residential term contracted customers on fixed rate products. The only circumstance in which the price could change during the 12-month minimum term is to reflect actual changes in law or regulatory charges as described in the Electricity Facts Label (EFL).

3 New residential customers only. Cancellation fee applies if you cancel after 60 days. You remain responsible for any billed and unbilled charges.