Wild rides are for amusement parks, not electricity plans. That’s TXU Energy’s take on the unpredictable nature of variable rate electricity plans that can spike with no warning for unsuspecting consumers. Highlighting the risks and realities of variable rate plans, the company has launched an awareness campaign to help Texas consumers make informed decisions about their electricity costs this summer. It includes mass advertising and a social media sweepstakes that runs through June 30.
 
Through the end of the month, electricity customers across Texas can enter for a chance to win the “TXU ENERGY NO VARI-A-BULL SWEEPSTAKES” with a grand prize of “The Ultimate Urban Cowboy Vacation!” To enter, Texans can share their stories about being taken for a “ride” on a variable rate plan via facebook.com/txuenergy, or they can sign up for a TXU Energy electricity rate plan. The prize is a trip for winner and guest to Las Vegas, with hotel accommodations, tickets to attend the ultimate 2011 national bull riding event, scheduled for Dec. 9-10, and $1,000 spending money. No purchase is necessary to enter or win.

“With the hottest months of the year ahead, we encourage Texas consumers to stay in control of their energy consumption and monthly bills,” said Michael Grasso, chief marketing officer, TXU Energy. “Start by conserving electricity to help keep monthly bills in check, and also keep a close eye on the rate you pay for electricity each month to be sure you know if your rate could be increasing without notice. If you’re on a variable rate electricity plan, you’re at risk for this; and if your term plan recently ended, there is a good chance you have been moved to a variable rate plan.”

“At TXU Energy, we offer a number of online and smartphone-enabled tools to help our customers track, understand and control their consumption,” Grasso continued. “We encourage all consumers to actively watch their bills – so they don’t fall victim to the ‘rate and switch’ tactics a number of electricity retailers are using with unsuspecting customers.”

TXU Energy is the only major retail electricity provider in Texas that doesn’t have variable rate electricity plans.

About TXU Energy
TXU Energy is a market-leading competitive retailer that provides electricity and related services to approximately 2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy.  REP #10004.