TXU Energy Program Helps Cuts Business Electricity Spending by $51 Million

Through its 5-year-old Brighten GreenBack program, TXU Energy has invested $9.4 million in business customers’ efficiency projects


TXU Energy has invested $9.4 million in efficiency projects for business customers which, combined with additional investments by those customers, has helped them cut their electricity consumption by 682 million kilowatt-hours since 2009. Based on a conservative price estimate, that’s freed $51 million for those businesses to invest in their products, services, employees and communities.

“The Brighten GreenBack program allows our business customers to benefit from projects they might not have been able to fund otherwise,” said Scott Harrison, director of engineering and innovation for TXU Energy. “It helps cover the initial investment in energy-saving projects, which then deliver lower energy costs for years and often decades.”

TXU Energy launched its Brighten® GreenBack program in 2009, offering rebates to large, commercial and industrial customers for energy efficiency projects. The company also provides expert guidance to select and complete the most valuable initiatives.

“Because a dollar spent by a business creates up to $5 in additional economic activity, TXU’s Brighten GreenBack program is delivering tremendous value,” said Bernard Weinstein, associate director of the Maguire Energy Institute in SMU’s Cox School of Business. “At the same time, taking demand off the state’s power grid helps ensure reliability for everyone.”

Schools, churches, government entities and well-known commercial businesses, including American Airlines and Marriott, have completed a total of 265 projects.

“By far, the most common projects have focused on lighting, often installing smaller, higher-efficiency systems to deliver equal or greater light,” Harrison said. “On average, a lighting project will deliver 10 years of savings, so it often offers an attractive return on investment.”

In addition to lighting, many customers have focused on heating, ventilation and cooling system upgrades, as well as equipment and lighting controls.

“We don’t just bring our dollars to the table,” Harrison said. “We help find additional rebate opportunities from Transmission and Distribution Utilities and other sources, and we bring a deep pool of energy experts to ensure that our business customers get valuable returns.”


About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.