Successful innovation is purposeful, integrated, company says at industry gathering
TXU Energy has set itself apart in a crowded Texas retail electricity market by building a consumer-focused platform of products that has redefined the customer experience.
That’s the message Jennifer Pulliam delivered today at the Smart Energy Summit. Pulliam, director of products and innovation for TXU Energy, said TXU Energy’s success illustrates that retailers must embrace technology advances. She added, though, that simply throwing together the latest technologies will not result in superior customer engagement.
“Consumers know they have choices and they want the convenience of using their preferred devices for all interactions,” Pulliam said during a panel focused on using energy management programs to engage consumers. “We have reinvented the model for engaging customers so that customers control how and when they get products and services.”
TXU Energy challenges itself to ensure that its products and services offer a wide range of features, are relevant to the various needs of consumers and provide a seamless experience regardless of how a customer engages.
“TXU Energy is the No. 1 choice for retail electricity services in Texas because we deliver quality plans, information and services that exceed customers’ expectations,” Pulliam said. “Our ability to do that engages consumers, who then find ways to conserve and spend less, and that gives them reason to stay with us for the long term.”
After selecting the electricity plan that meets their needs and preferences, customers gain access to the TXU Energy MyEnergy DashboardSM, the heart of the company’s seamless platform. From there, customers can see their plan benefits and usage, compare bills, select additional products and pay invoices. The dashboard provides information to the TXU Energy mobile applications and mobile website and it’s integrated with the company’s Brighten® iThermostat, the first Internet-enabled thermostat in the competitive markets of Texas.
“To engage consumers, we meet them where they want to be and when they want to be there,” Pulliam said. “It’s easy to say that, but it takes focus, scale and market experience to achieve and maintain that position."
About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.