Profile
Sydney Seiger is chief marketing officer for TXU Energy, a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. 

Seiger leads TXU Energy’s residential and business marketing and brand strategy, new product development, advertising, digital marketing, direct sales and consumer insights to drive long-term growth. 

Prior to re-joining TXU Energy in 2014, Seiger was vice president of consumer insights, analytics, and business intelligence for La Quinta Holdings Inc. where her focus was marketing strategy, decision support, and assessment. 

Subsequent to her work at La Quinta, Seiger gained broad experience in the retail electric market holding increasing levels of responsibility at Reliant Energy and TXU Energy. Notably, she served as director of consumer insights, brand management and marketing at TXU Energy where she built the consumer insights function and led the development and launch of the new TXU Energy brand in 2010.  

Civic Involvement
Seiger is actively involved in numerous civic activities including the United Way of Metropolitan Dallas, where she has served on the Marketing Council, Builder’s Society and Women’s Leadership Steering Committee. She is a member of Big Brothers Big Sisters, Pi Beta Phi and Baylor Alumnae Association, and she is a graduate of Leadership Texas.

Education
Seiger holds a doctorate in applied social psychology with an emphasis in quantitative research methodology from Baylor University.