TXU Energy Customers Receive More Than $37 Million Through Cash Back Loyalty Reward Programs

Business and residential consumers earn money based on annual electricity consumption


Seven is known to be a lucky number, and this year, hundreds of thousands of lucky Texans will strike gold with green as they receive more than $37 million in the mail during TXU Energy’s seventh annual Cash Rewards payout.

TXU Energy business and residential customers enrolled in electricity plans eligible for cash back in 2013 will begin receiving Visa® prepaid cards containing as much as 3 percent or more cash back on their annual electricity usage. Eligible customers can spend the rewards however they choose, including shopping, paying electricity bills or donating to charity through TXU Energy Local ImpactSM.  

“Putting cash back into the hands of our loyal customers is just one of the many ways we like to thank them for their business,” said Michael Grasso, chief marketing officer for TXU Energy. “As a company with a long history of serving Texans under its belt, we know a thing or two about loyalty. We love celebrating our customers by offering market-leading plans like TXU Energy Cash Rewards tailored to customers’ unique needs and preferences, and by supporting the Texas economy that we get to serve every single day.”

Over the last seven years, TXU Energy has distributed more than $170 million in cash back rewards.

When TXU Energy launched cash back loyalty rewards in 2007, it was the first electricity provider to introduce such a program based on customers’ annual electricity purchases. Today, cash back programs such as TXU Energy Texas Choice, TXU Energy Renter’s Rewards and TXU Energy Business Cash Rewards are among the company’s most popular electricity plans.

“Customers get to earn and spend rewards for doing something they’re already doing every day – using electricity in their homes or businesses,” Grasso said. “It’s simple, it’s easy, and it’s a great way to start off the new year with a little extra green in your pocket.”

Residential customers can learn more about cash back plans at txu.com/cashdetails. Information and quote requests for business customers are available for TXU Energy Business Cash RewardsSM plans at txu.com/bizcashrewards. 

About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.