TXU Energy Free Mornings and Evenings Benefits Texans During their Busiest Hours Each Day

Company again puts consumption data to work for consumers


TXU Energy introduced TXU Energy Free Morning and Evenings today, the company’s latest Right Time Pricing Plan, which gives consumers yet another way to save on their electricity bills. This follows the very successful introduction of TXU Energy Free Nights three years ago, which gave consumers the ability to save money by making simple changes to their daily routines and shifting when they used electricity.

With TXU Energy Free Mornings and EveningsSM, customers get free electricity during their busiest household hours, which include the periods from 7 to 10 a.m. and 7 to 10 p.m. Texans can maximize their free electricity by taking simple steps to shift more activities into these hours.

“Since 2012, tens of thousands of Texans have enjoyed free electricity all night, every night with TXU Energy Free Nights,” said Sydney Seiger, chief marketing officer for TXU Energy. “At the same time, other Texans have told us they would love free electricity when their families are getting ready for their busy days and when homework, dinner and other family activities are in high gear.”

Combined with TXU Energy’s innovative tools like the TXU Energy MyEnergy DashboardSM, TXU Energy Free Mornings and Evenings enables customers to leverage consumption information from advanced meters so they can make changes to how and when they use electricity, which can save them money. As an added benefit, TXU Energy Right Time Pricing PlansSM help ease the stress that heavy demand for electricity puts on the state’s main power grid during peak times on weekdays between 3 and 7 p.m.

“Saving money with one of our Right Time Pricing Plans is easy,” said Seiger. “It really is that simple, the more you shift the more you save.”

Some easy steps to maximize the benefits of TXU Energy Free Mornings and Evenings and other Right Time Pricing Plans include:

  • Using timers to control when washing machines, dishwashers and other appliances start.
  • Adjusting programmable thermostat settings.
  • Charging portable electronics during the free hours and using battery power at other times.

The company’s suite of Right Time Pricing Plans also includes TXU Energy Power HoursSM for business customers.


About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.