TXU Energy Online Experience Earns National Recognition

Innovative tool helps redefine customer experience


TXU Energy is delivering superior customer service online and two national organizations have recognized the company’s efforts.

Judges in the 2013 Web Marketing Association’s WebAward contest say the TXU Energy MyAccount sets a standard in the energy industry. The award recognizes “the standard of excellence for which all websites should strive.”

Meanwhile, consumers selected by E Source rated TXU Energy’s website as the most user-friendly among all active retail electricity providers in Texas. E Source is a Colorado-based electric and gas utility research and consulting firm that has benchmarked utility websites since 2002.

“TXU Energy is committed to providing a superior customer experience, with innovative solutions and service that exceeds customers’ expectations,” said Michael Grasso, chief marketing officer for TXU Energy. “To help meet that commitment, we have developed a fully integrated suite of solutions that are easily accessible through the online tools that our customers prefer.”

Nearly 1 million customers use TXU Energy’s online tools, and MyAccount is the gateway. Customers who go through the simple MyAccount setup have 24/7 access to manage their accounts, view and pay their monthly bills, and find online resources to lower their energy usage and spending.

In addition to first-class self-service options, the TXU Energy website provides:

  • Easy-to-navigate pages to help Texans who are shopping for new products and services.
  • Click-to-chat services for consumers who prefer that communications channel.
  • Personalized energy-savings tips, videos and resources for anyone looking to save money by reducing their electricity consumption.

“Sales and support from customer care agents are just two elements of the experience our customers have with TXU Energy,” Grasso said. “With innovations like MyAccount, our first-in-market mobile apps and website, and ground-breaking service plans, TXU Energy is giving Texans innovative choice, convenience and control over how and when they interact with us, and, most importantly, how much energy they are using so they can manage their spending.”

About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.