TXU Energy Unveils New Refer-a-Friend Program with Unlimited Earning Potential

All-new program still gives current and referred customers a thank-you reward


It pays to have friends, and with the new TXU Energy Refer-a-FriendSM program, it’s easy for everyone to earn rewards.

With TXU Energy Refer-a-Friend, existing customers can log in to their TXU Energy MyAccount and easily refer all of their friends through email, Facebook, Twitter, LinkedIn or cards that can be printed and handed out. Referrals have a specific code to ensure customers get the credit they deserve.

For each qualified friend who signs up online through the TXU Energy Refer-a-Friend web page, the existing customer and the new customer both get a $50 prepaid card. There’s no limit on the number of reward cards customers can receive, and the program makes it easy for customers to track their referrals. Full details of the program are available via the free TXU Energy MyAccount.

“There’s nothing more powerful than a friend recommending a company’s service,” said Michael Grasso, chief marketing officer for TXU Energy. “We know that we are providing first-in-class customer service, as well as innovative solutions that give customers choice, convenience and control over their electricity spending and their interactions with us. With TXU Energy Refer-a-Friend, we’re giving customers even more reasons to let their friends and family know about the great service and solutions they’re getting from us. We’re making it even easier for them to get rewarded for doing that.”

The new program is powered by Amplifinity, the technology company based in Ann Arbor, Michigan. Amplifinity’s SaaS platform leverages a company’s brand advocates – its customers, employees and partners – to drive referrals, endorsements and testimonials. These programs result in measurable increases in customer loyalty and new customer acquisition.

“We’re excited to team up with TXU Energy to bring a new and exciting loyalty rewards program to its customers,” said Larry Angeli, senior vice president for sales and marketing at Amplifinity. “Our Advocacy Management Platform gives TXU Energy customers an intuitive web experience to easily share their preferences and loyalty to TXU Energy. Intuitive and flexible options allow TXU Energy to track, manage and measure brand advocacy.”


About Amplifinity
Amplifinity is one of the pioneers in the development of social marketing platforms. Amplifinity’s Advocacy Management Platform (AMP) is being used by leading companies to generate social behavior by mobilizing customers, employees and third parties to refer new prospects, endorse products, and amplify marketing messages. With AMP, brands are able to acquire customers at a fraction of the cost of traditional channels, thereby increasing revenue, retention, and profitability. Amplifinity is a proud member of the Word of Mouth Marketing Association (WOMMA).

About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.