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TXU Energy Launches First Smartphone-Friendly Site

TXU Energy Out "Smarts" the Competition with New Mobile Web Site

5/25/2011

TXU Energy gets it when it comes to “smart.” First, it leveraged smart meters for customer-facing tech tools – and now, smartphones. Today, the company announced it launched a new mobile Web site that connects its customers with their electricity accounts via Web-enabled wireless devices. This makes TXU Energy the first retail electricity provider in Texas – and one of the first in the nation – to offer its customers optimized mobile access to their accounts to view and pay bills while they’re “on-the-go.”

The new mobile site follows the launch of the company’s smart meter-friendly solution, the TXU Energy MyEnergy DashboardSM, a tool that helps TXU Energy customers understand how and when they’re using electricity at home, by month, day and hour. It’s also the latest development in TXU Energy’s continuing innovation track and complements the mobile Web-enabled BrightenSM iThermostat, an energy savings solution that launched with wireless access in 2010.  The programmable thermostat gives customers hands-on access to their real-time HVAC settings from virtually anywhere via PCs or smartphones. 

“At TXU Energy, we continue to raise the bar to provide the most positive customer experience we can, and this innovation is our latest enhancement to fit our customers’ always-on, on-the-go lifestyles,” said Michael Grasso, chief marketing officer, TXU Energy. “Our new mobile site is one more way we are making it easier to do business with us. It gives our customers additional convenience and control over their electricity usage and access to their accounts. It’s also a direct response to the real world ways they access txu.com. Over the past year, we’ve seen mobile traffic to our Web site grow by nearly 200 percent.”

The TXU Energy mobile Web site is designed with a similar look and feel to txu.com with optimized design and options that make smartphone use more convenient for users. Customers accessing txu.com through their mobile device will automatically see a mobile-friendly view of the key features available on the full site, with no download required. The site can also be accessed from any smartphone via m.txu.com.

The initial launch of the mobile Web site provides customers with the most frequently requested content and features available through txu.com. It also reinforces TXU Energy’s commitment to customer service through continued enablement of self-service capabilities and innovation. The site is also available in Spanish.

About TXU Energy
TXU Energy is a market-leading competitive retailer that provides electricity and related services to approximately 2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services.  Visit txu.com for more information about TXU Energy.  REP #10004.

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