Yes, people across North and West Texas are seeing double. That’s because TXU Energy’s cash back offer has just, literally, doubled for residents across the Oncor service territory. Through March 31, 2011, new residential TXU Energy customers across Greater Dallas-Fort Worth, Midland-Odessa, Sherman, Tyler, Waco-Temple-Killeen, and Wichita Falls can earn 6 percent —up from 3 percent —cash back loyalty rewards for their electricity usage in 2011.

Like the double cash back offer recently launched across the Houston and South Texas regions, the new offer for North and West Texans follows TXU Energy’s recent distribution of more than $30 million in cash back rewards to enrolled customers for their 2010 electricity usage.

New customers in eligible service areas who sign up for TXU Energy Texas Choice 36^SM before March 31, 2011, will earn double cash back loyalty rewards of 6 percent on their eligible billed electricity usage in 2011 and the standard 3 percent for the remainder of their term. The double cash back loyalty rewards will be payable via Visa® prepaid cards in early 2012 to eligible customers in good standing.

Customers who want to earn cash back rewards on their electricity can get more information about available plans and eligibility at txu.com/cash. As with this year’s rewards, participating customers can spend their reward dollars as they choose – including paying their electricity bills, shopping, or donating them to charity through TXU Energy Local Impact^SM, among other options.

“The response to our cash back program has been tremendous,” said Michael Grasso, chief marketing officer, TXU Energy. “After sending out $30 million in rewards earlier this year, we are aiming to introduce more customers to this exceptional customer experience. By doubling our cash back offer, providing fixed rate plans that insulate our customers from price increases, and offering innovative energy saving solutions, we are delivering long-term value to each and every customer across the state.”

When TXU Energy launched Cash Back Loyalty Rewards in 2007, it became the first electricity provider to provide a cash back loyalty program based on customers' annual electricity purchases. In less than four years, the company has already rewarded more than $60 million to its loyal customers.

Launched in 2011, TXU Energy Local Impact is available at txu.com/localimpact. The unique site allows visitors to donate to non-profit organizations focused on environmental sustainability, emergency aid/relief efforts, and education serving their local communities. Among other choices, the site also allows donors to give to TXU Energy Aid^SM, a program that provides bill payment assistance to customers in need. Visitors can promote their activities through social media — including sharing via Facebook, Twitter, and email. The site accepts multiple forms of payment and provides a contribution receipt for tax purposes.

About TXU Energy

TXU Energy is a market-leading competitive retailer that provides electricity and related services to approximately 2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.