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TXU Energy Offers Double Cash Back Loyalty Rewards in CenterPoint, AEP North, AEP Central and TNMP Regions

Company’s Cash Back Program Grows from Three to Six Percent for TXU Energy Texas Choice 24SM

2/16/2011

No, it’s not double vision. It’s TXU Energy’s latest offer to consumers across the CenterPoint, AEP North, AEP Central and TNMP electric transmission and distribution regions. Through March 31, new residential TXU Energy customers across Houston, Corpus Christi, San Angelo, and the Rio Grande Valley can earn 6 percent —up from 3 percent—cash back loyalty rewards in 2011.

The new offer follows TXU Energy’s recent successful distribution of 2010 loyalty reward payments to hundreds of thousands of its customers across Texas. In recent weeks the company has distributed more than $30 million via Visa® prepaid cards to customers enrolled in TXU Energy electricity plans eligible for cash back.

New customers in eligible service areas who sign up for TXU Energy Texas Choice 24SM before March 31, 2011 will earn double cash back loyalty rewards of 6 percent on their eligible billed energy usage in 2011 and the standard 3 percent for the remainder of their term. The double cash back loyalty rewards will be payable in early 2012 to eligible customers in good standing.

Customers who want to earn cash back rewards on their electricity can get more information about available plans and eligibility at txu.com/double. As with this year’s rewards, participating customers can spend their reward dollars as they choose – including paying their electricity bills, shopping, or donating them to charity through TXU Energy Local ImpactSM*, among other options.

“All across Texas, we hope participating customers are enjoying the 2010 cash rewards we recently sent them,” said Michael Grasso, chief marketing officer, TXU Energy. “We want to encourage more Texans to join TXU Energy and take advantage of our market leading Cash Back Loyalty Rewards program. Doubling these rewards accelerates the benefits new customers can enjoy when they sign up in 2011. And, with the extreme weather we are experiencing across the state, now is a great time to secure the protection of a fixed rate for electricity with the benefit of a cash back bonus.” When TXU Energy launched Cash Back Loyalty Rewards in 2007, it became the first electricity provider to provide a cash back loyalty program based on customers' annual electricity purchases. In less than four years, the company has already rewarded more than $60 million to its loyal customers.

*Launched in 2011, TXU Energy Local Impact is available at txu.com/localimpact. It allows visitors to donate to non-profit organizations focused on environmental sustainability, emergency aid/relief efforts, and education. Among other choices, the site also allows donors to give to TXU Energy AidSM, a program that provides bill payment assistance to customers in need. Visitors can promote their activities through social media — including sharing via Facebook, Twitter, and email. The site accepts multiple forms of payment and provides a contribution receipt for tax purposes.

About TXU Energy
TXU Energy is a market-leading competitive retailer that provides electricity and related services to more than 2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.

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