TXU Energy Lubbock Electricity Choice

TXU Energy is looking forward to serving you.

Saving money on household expenses is more important than ever. And that’s just one of the reasons we’re excited to have the opportunity to serve the people and businesses of Lubbock. 

As the #1 choice for electricity in Texas, more homes and businesses trust TXU Energy for straightforward, affordable electricity plans than any other provider. With Texas roots dating back to 1882, we’re proud to power millions of Texans with easy plans, 5-star service and tools that help you save on electricity. 

We’re available 24/7 to help find a plan that's just right for your home and budget. As soon as summer 2023, you’ll be able to sign up online or call us to start your service.



How Choice Works

Since choosing may be new to you, we’re here to help show how it works and how easy it’ll be to start saving.


Your local utility will stay the same.

Lubbock Power & Light (LP&L) will still deliver your power, maintain your poles and wires and restore power if there’s an outage. But a company like TXU Energy will provide your plan and customer support, deliver your ongoing bills and usage updates, and in our case, a superior customer experience with benefits like a best-in-class mobile app.


Switching is simple.

We’ll help you pick an affordable energy plan based on when and how you use energy. From flexible plans for renters to ones with long-term savings, a few clicks online or one call with our agents is all it takes to find the right fit. We’ll even handle switching your service.


Billing is seamless.

You can set up an online account and pay your bill automatically every month, pay via our app, over the phone, in person or by mail.


Your savings will add up.

We’ll help you find simple ways to use less and save more with personalized information in our app, energy efficiency tips for every season, real-time saving alerts and more.


How Choice Helps You

For the Texans who have more choice, most trust TXU Energy for straightforward, affordable electricity plans than any other provider.


Competitive Pricing

Competition among companies helps you get a competitive electricity rate - always a good thing.                                                                   


Customer Experience

From our 24/7 support and mobile app to savings tips and alerts, you can count on us to make choosing and using your plan simple.


Personalized Plans

Whether you live in a home or an apartment, have a pool or an EV, your plan can be customized to fit your needs and your wallet.



Why Texans Trust us

We’re grateful to our current customers who have made us the #1 choice in Texas since choice first arrived in Texas over two decades ago. Here are a few reasons why.


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Plans that fit your life.

You can rest assured you'll be matched with the best plan for your lifestyle and the best fit for how and when you use electricity. Our energy experts will help you save with plans that provide relief when you need it most and rewards you’ll love.



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Energy on the go.

We’ll help you save time, energy and money all year long with easy-to-use tips and tools, like our best-in-class mobile app. You can see how much electricity you’re using, how the weather affects your usage, how your bill is shaping up, and view and pay your bill anytime.



shield with dollar sign

Price protection you can count on.

All our 12, 24 and 36-month plans come with our Price Protect Promise. That means your rate stays the same, no matter what. You’re shielded from rising power prices and unpredictable Texas weather so you can rest assured all year long.1



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We’re always here for you.

Our team is available 24/7 to help get your service started, answer questions about your plan and give expert advice on how to save. We’re also always willing to work with our customers who need a little payment flexibility or payment assistance, including the largest assistance program in the country, TXU Energy Aid. 



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Your satisfaction’s guaranteed.

If you’re choosing a plan for the very first time, it might be difficult to know which one will be best. Sign up for a plan confidently knowing it’s backed by our Total Satisfaction Guarantee. If your plan isn’t the perfect fit, we’ll help you find the one that is.2



animation of sun and solar panel

Renewable energy for today – and the future.

Texas is one of the top producers of wind and solar. That means you have more options to go green and power your home with clean energy. Learn more about making a difference with our affordable renewable energy plans.



two blue and white houses

Supporting Texas communities.

We’re deeply invested in the areas we serve and are committed to giving back through beautifying neighborhoods, volunteering, school and business partnerships, heat safety programs and more. Our bill payment assistance program, TXU Energy Aid, supports 20,000 families each year by helping them keep their homes powered and safe.




How we take care of our customers as the #1 provider in Texas:


$492 million

in cash-back loyalty rewards over 14 years

$120 million

in bill-payment assistance over 40 years


Customer support



See what the Lone Star State is saying:

four and a half gold stars

4.6-star rating on Google

five white stars in green boxes

4.9-star rating on Trustpilot


1 Price Protect PromiseSM applies to residential term contracted customers on fixed rate products. The only circumstance in which the price could change during the 12-month minimum term is to reflect actual changes in law or regulatory charges as described in the Electricity Facts Label (EFL).

2 New residential customers only. Cancellation fee applies if you cancel after 60 days. You remain responsible for any billed and unbilled charges.