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When it comes to energy service in Texas, most residents have a choice about which retail electric provider  they select for their home and their business. That’s because in 2001, the industry was deregulated in Texas, which allowed you to freely choose your energy service provider.

Before deregulation, utility companies owned and provided every aspect of energy services. They handled the generation, sale, transmission and distribution of power for homes and businesses. However, after deregulation, utility companies no longer controlled the consumer sales and customer service side of the business. That became the responsibility of retail electric providers (REPs), like TXU Energy.

The Benefits of Deregulated Energy Service in Texas
With more providers competing for customers, you have a much better opportunity to save money on your energy service. One of the biggest reasons for deregulation’s success is that retail providers are better able to focus on customer service, which has improved customer satisfaction rates. As an added bonus, competition has inspired companies to develop a variety of plans and services, including renewable energy options, loyalty rewards and other incentives that meet their customers’ unique energy needs.

With all these choices, it’s that much more important to make an informed decision when it comes time to choose a Texas energy service plan. While some companies may to say anything just to get your business, we think it's important to make sure you know your options. We believe an informed customer is a customer for life.

The TXU Energy Service Difference
Throughout the state of Texas, you’ll find many REPs. However, only TXU Energy is the #1 choice for electricity in Texas. We offer a wide range of energy service options to fit our customers’ needs, as well as unique benefits, like our Cash Back Loyalty Rewards program, which has paid out over $100 million in cash back since the first payout in 2008, and dependable 24/7 customer service. And we strive to do the right things for our customers — and do better — than all the rest, which is the idea behind our one-of-a-kind TXU Energy Customer Bill of RightsSM.

Exercise your power to choose — see which plans & offers are available in your area today.