Ten Years, $300 Million in TXU Energy Cash Back Loyalty Rewards

Visa® pre-paid cards arriving now in customer mailboxes


Hundreds of thousands of Texans are starting the year with extra money in their pockets, thanks to the TXU Energy Cash Back Loyalty Rewards program. For the 10th year in a row, eligible TXU Energy customers will be enjoying this incentive as annual loyalty rewards reach their mailboxes this month.

Since its first payout in 2008, the TXU Energy Cash Back Loyalty Rewards program has delivered more than $300 million to eligible customers.

“We truly appreciate our residential and business customers, and we’re thrilled to be sharing these loyalty rewards with so many fellow Texans,” said Sydney Seiger, chief marketing officer for TXU Energy. “Our first year, the program paid $3 million. It has grown in popularity ever since, and we’ve paid more than $40 million each year for the past several years.”

TXU Energy was the first electricity retailer to offer a loyalty rewards program. The payout is based on the amount of electricity that customers use while on an eligible plan during the previous year. 

“We always enjoy when customers share how they’ve spent their rewards – from groceries to movies to charitable contributions. We love to see our Facebook page filled with photos of our customers and stories about their new rewards purchases,” Seiger said.

About TXU Energy
More Texans trust TXU Energy to power their homes and businesses than any other electricity provider. We’re passionate about creating experiences and solutions tailored to fit the needs of our customers, including electricity plans, online tools to help save, renewable energy options and more. Ranked as the #9 Top Place to Work by The Dallas Morning News, TXU Energy is also committed to creating a dynamic and fun workplace where all our people can succeed. Visit txu.com for more. REP #10004