TXU Energy Right Time PricingSM Plans Give Consumers More Clarity, Options and Incentives

New choices help consumers see the value of knowing and shifting when they are using electricity and of managing their overall consumption


When it comes to using electricity, timing is everything. That’s why TXU Energy is introducing a suite of Right Time PricingSM plans.
With the introduction of the first four Right Time Pricing plans, TXU Energy is now the only retail electricity provider in Texas to offer residential customers the choice of free electricity all night or all weekend. TXU Energy is also the only retailer offering commercial customers the opportunity to save based on how they operate their businesses.
“Our suite of Right Time Pricing plans is just another way that we give consumers choice, convenience and control over their electricity use and bill size,” said Jennifer Pulliam, director of products and innovation for TXU Energy. “Whether it’s a choice of products and services, the convenience of managing their bills and communicating with us when and how they want or the tools that allow them to track and control their spending, we are delivering great value and meeting the different needs of all our customers.”
The company brought back TXU Energy Free Nights and launched TXU Energy Free Weekends in May.

Tens of thousands of customers already are enjoying the benefits of TXU Energy Free Nights, with some aggressively shifting their air conditioning use, dishwashing, laundry and other chores to the nighttime hours of 10 p.m. to 6 a.m.

“The customers who have really embraced the savings opportunity and been creative in their electricity use have enjoyed real savings,” Pulliam said. “Now we’ve given even more Texans the opportunity to save by creating TXU Energy Free Weekends.”
With TXU Energy Free Weekends, consumers get a simple rate for electricity used during the week and free electricity from 12 a.m. Saturday to 11:59 p.m. Sunday. That means no usage-based charges for electricity or delivery all weekend, all year.
The average household uses about 25 percent of its electricity from 12 a.m. Saturday to 11:59 p.m. Sunday. Customers’ savings can increase as they shift more consumption into those free hours and make additional efforts to be energy efficient and to conserve.

For commercial customers, TXU Energy Power Hours AM and TXU Energy Power Hours PM offer savings opportunities based on how those businesses operate. TXU Energy Power Hours AM offers half off energy charges from 6 a.m. to 2 p.m. TXU Energy Power Hours PM offers the same benefit from 10 p.m. to 6 a.m. every day.

The Right Time Pricing suite helps customers focus on when they are using electricity and how they can take advantage of various savings opportunities that are good for them and for the state as electricity supplies tighten during extreme weather conditions.

“We are the No. 1 choice among retail electricity providers because we deliver clear and transparent options that meet customers’ needs and exceed their expectations,” Pulliam said. “At the same time, we are delivering options that allow consumers to save money and help the state address tight supplies during peak demand periods.”

About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.