Customers Earn Millions Through TXU Energy Reward Programs

TXU Energy Texas ChoiceSM Plans Put Money Back in Customers' Pockets


In less than two years TXU Energy has already rewarded its loyal customers with more than $12,000,000 back through TXU Energy's customer loyalty programs, which includes cash back paid to customers on TXU Energy Texas Choice plans.  

The plans give customers 3 percent cash back on their annual electricity purchases, in the form of a Visa® prepaid card that they can spend as they choose. The plans also include 10 percent renewable energy, which is good for the Texas environment. Customers can choose to lock in a guaranteed energy price for up to two years, or maintain the flexibility of a month-to-month plan.

"Our Texas Choice plans offer something for everyone," said Michael Grasso, chief marketing officer, TXU Energy.  "Whether a customer wants to lock in a two-year contract, or go month to month with us, Texas Choice is designed to be flexible to our customers' needs."

The TXU Energy Texas Choice product suite is highlighted in the company's new advertising campaign entitled, "Stay Cool", which was launched just last week.

Customers who want to earn cash back rewards can find more information about available programs at

About TXU Energy
TXU Energy is a market-leading competitive retailer that provides electricity and related services to more than 2.2 million electricity customers in Texas.  TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services.  Visit for more information about TXU Energy. REP #10004