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We’re proud of our deep Texas roots and our long tradition of supporting the people and communities we serve. We primarily provide support through programs like TXU Energy AidSM — the largest bill payment assistance program in the nation. We’re also proud to have established long-term partnerships with organizations that share our commitment to community and our focus on education and conservation. We always try to bring a little something extra to our partners, so together we can deliver an even better experience to their members and visitors.
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    American Airlines Center

    TXU Energy has been the Official Energy Provider of the American Airlines Center since the AAC opened its doors in 2001.The centerpiece of the 72-acre Victory Park development in downtown Dallas, and the home of the Dallas Mavericks and Dallas Stars. The American Airlines Center has been widely considered as one of the top entertainment and sports venues in the United States.

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    Baylor University Athletics

    Baylor University Athletics has a tradition of excellence and success in the classroom and in competition. And TXU Energy has a long tradition of exceeding expectations and supporting the communities it serves.


    Those traditions have come together as TXU Energy becomes the Official Electricity Sponsor of Baylor Athletics.

  • Dallas Stars

    It needs to be cold in the American Airlines Center when hockey is on the schedule, which is why TXU Energy is both the Official Energy Provider of the AAC and a proud sponsor of the Dallas Stars. The Stars have been fueling the growth of hockey in Texas since their arrival in 1993, winning seven division championships, two conference championships and a Stanley Cup. With the Dallas Stars and TXU Energy, Texans are getting a true power play.
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    Dallas Mavericks

    TXU Energy is a proud sponsor of the Dallas Mavericks, winners of the 2011 NBA Championship. From their home at the American Airlines Center, the Mavs have become one of the top franchises in the NBA, winning 50 or more games in 11 consecutive seasons. TXU Energy is proud to “energize” Mavs fans during home games at the AAC with innovative promotions, unique giveaways and fun contests. And as the #1 choice in Texas for electricity, we serve more Texans across the state than any other electricity provider as they tune in to root for their team on television.

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    FC Dallas

    Major league soccer draws a diverse and passionate audience and soccer fans in north Texas count on FC Dallas to bring all the excitement of world-class soccer to the DFW Metroplex. Their state-of-the-art stadium was the first Texas sports facility to go “green.” As a sponsor, TXU Energy partners with FC Dallas in grassroots outreach activities, including FC Dallas Community Soccer Clinics and the FC Dallas North Texas Soccer Tour. The soccer tour is a lynchpin in the support and promotion of the North Texas State Soccer Association and a fun, informative event that touches the lives of thousands of Texans in the communities where they live.

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    Houston Zoo

    The Houston Zoo easily ranks in the top 10 fun family attractions in Houston and it’s also ranked in the top 10 attended zoos in the nation. Their mission is to provide a fun, unique and inspirational experience fostering appreciation, knowledge, and care for the natural world. Both the Houston Zoo and TXU Energy share a strong focus on education and conservation – for animals and humans. Through our partnership with the zoo we’re able to promote energy saving solutions in a fun environment. Working together, we’ve helped many of the zoo’s 1.8 million visitors – and zoo fans all across Houston – with tips on how to ”Chill Out” at home, saving energy and money.

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    TXU Energy Turkey Trot

    Since 2005, TXU Energy has been the title sponsor of the Houston Turkey Trot benefiting Sheltering Arms Senior Services, Houston’s oldest nonprofit agency for the older adult community. Sponsorship of the race, which is held near the Houston Galleria on Thanksgiving morning, reflects the strong partnership between the agency and TXU Energy. Partnering with our TXU Energy AidSM program since 2002, the agency has distributed millions in bill payment assistance to TXU Energy customers.