Michael Grasso
Chief Marketing Officer
TXU Energy
Michael Grasso is chief marketing officer for TXU Energy. Since 2009, Grasso has driven the evolution of the TXU Energy brand in the ultra competitive Texas market and has focused on refining customer experiences, expanding into new channels including web, mobile and direct sales and leading product innovation and self service for TXU Energy’s residential and business segments.
Prior to joining TXU Energy, Grasso was founder and principal of Heights Marketing, a brand strategy and marketing consultancy that worked with technology services companies, marketing and advertising agencies. Previously, he was senior vice president of brand management with USAA, leading all acquisition and member marketing across the insurance, banking, investment and member services business lines. In this role, Grasso led membership growth, increased the attach rate of services across the portfolio and the repositioning of USAA’s brand in the market.
Grasso started his career with AT&T (formerly SBC Communications,) where he spent 15 years working across a wide range of leadership roles. He led the national rollout and marketing for broadband DSL, DISH and DirecTV video partnerships, long distance calling services and numerous service packages. In addition, Grasso led national marketing and advertising for the residential business and the development of a music and movie sponsorship entertainment platform. In his last role with AT&T, Grasso was responsible for building and launching AT&T U-verse, AT&T’s fully integrated IP based TV, internet and voice services product offering.
Grasso holds a Bachelor’s of Computer Science and Applied Statistics from St. Mary’s University. He is also a graduate of Washington University, where he earned a Master of Science degree in telecommunications management.
