Michael Grasso is chief marketing officer of TXU Energy, a subsidiary of Energy Future Holdings Corp. He is a proven brand builder who is driven to create customer relationships founded on superior customer experiences.
Grasso was recruited in 2009 to lead TXU Energy's marketing efforts as well as grow the company's market share. His core responsibilities include evolving the TXU Energy brand in a highly competitive environment, refining the customer experience across all customer segments and drive the company's web presence and capabilities.
Prior to joining TXU Energy, Grasso was founder and principal of Heights Marketing, a brand strategy and marketing consultancy that worked with technology services companies and their agencies. Previously, he was senior vice president of brand management with USAA, leading all acquisition and member marketing across the insurance, banking, investment and member services business lines. In this role, Grasso led membership growth, increased the attach rate of services across the portfolio and the repositioning of USAA's brand in the market.
Grasso started his career with AT&T (formerly SBC Communications,) where he spent 15 years working across a wide range of leadership roles. He led the national rollout and marketing for broadband DSL, DISH and DirecTV video partnerships, long distance calling services and numerous service packages. In addition, Grasso led national marketing and advertising for the residential business and the development of a music and movie sponsorship entertainment platform.
In his last role with AT&T, Grasso was responsible for building and launching AT&T U-verse, AT&T's fully integrated TV, internet and voice service.
Grasso holds a bachelor's degree in computer science and applied statistics from St. Mary's University. He is also a graduate of Washington University, where he earned a master of science degree in telecommunications management.
