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Leadership

Michael Grasso

Chief Marketing Officer
TXU Energy


Michael Grasso is the Chief Marketing Officer of TXU Energy. Grasso is responsible for marketing and advertising for TXU Energy, including product development, management, research, communication and strategic alliance initiatives.


Grasso has more than 17 years of experience building and managing brands founded on customer relationships. His areas of expertise include executive leadership, marketing strategy, brand management, marketing communications, interactive and experiential marketing, product management, special interests marketing, ethnic marketing and retail merchandising. This focus has allowed him to add significant value through the creation of mass market brands for SBC, AT&T and USAA. 

Grasso received his Bachelor in Arts from St. Mary's University and MS from Washington University.